How To Use Geofencing The Right Way?

@GeoMoby, we are talking a lot to our customers. And we learn a lot from them, especially when they are asking good questions! One of them is “how to use geofencing the right way?”.

First, the basics: A geofence is a virtual perimeter set around a particular real-world geographic location.  For example, when setting up a geofence, you could define an area within a certain radius of a location and trigger alerts whenever a device enters or leaves that geofenced area.

Imagine now how you can use geofencing:

  • around a special event such as a music festival so you can get customers in a buying mindset based on there surroundings.
  • around or in shopping malls for flash events such as a “30mn special offer” on a specific product
  • around movie theaters and set your message so that your customers will receive special offers from bars and restaurants nearby right after the movie.
  • around sporting events for purchases inside the venue during the break.
  • around bus or train stations for coffee shops to offer morning specials for customers on their way to the office
  • around landmarks for a Tourism application that provides information about historical monuments when you are right in front of them
  • wherever else you want!

Hyperlocal context and call-to-action messages are key in making marketing messages relevant. Location-based advertising lifts response rates with relevancy! Sure you are like us and you hate spams so that’s what we are doing: we are thriving to get rid of unwanted messages.

Geofencing is most effective when it is done a certain way. For instance, it’s unwise to send a promotional text every time a mobile device enters a geofence; this could potentially flood customers with marketing messages and become an annoyance rather than useful information or offer.

We should always use the geofencing  technique as part of a well-defined marketing campaign. For instance, a pub can push a message to customers within a geofence at the time they are heading back home with a “need an after work break?” message with 2-for-1 drinks.

To do so, you should create a call-to-action message that generate interests and pick the right spots for your geofences so that you can drive foot traffic to your store, improve customer loyalty and increase repeat business and ROI.

Creating a 1000m radius geofence around your business does not make sense. According to Business Insiderthe closer users are to a business, the more likely they are to click through a mobile banner ad for that business or go to the store.  While increasing brand awareness for the large advertisers does work on mobile, small businesses are losing a huge opportunity to find new customers easily.

geofencing_business_insider

Our solution allows you to create and manage your geofences and call-to-action messages in real-time in just a few minutes. If you are a developer, you can use our API to connect to our system from your own backend. It is as easy as that!

We do even better: you do not even need to open your application or see a mobile banner: with our push notification system, we bring you the most relevant-targeted messages exactly where and when they are useful to your customers.

Why do we think our solution is better? You can read Mobile Apps vs Non-App.

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