Our Community

Hello everyone. I’m Zachary, the GeoMoby C.T.O that has been largely working behind the scenes of late getting our iOS SDK out the door and bringing new features to our website to enhance our community interaction.

I’m pleased to announce that we not only now are publishing our GeoMoby SDK for both Android and iOS to our website, we also have unveiled our GeoMoby Community Forum (powered by Vanilla).

Vanilla Forum

User engagement, not just our business partners but the variety of interested developers is critically  important to us. Opening up the channels of communication between you and our developers has been in the pipelines for some time. We just waited until our SDK’s were ready for you before taking that next step to introduce ourselves.

iOS Dev Doco

Our development timeline is packed at the moment, there are so many fascinating features and improvements we have lined up for the GeoMoby platform that we are eager to promote these on our website with a greater frequency so you can see the evolution of the platform in real-time.

This doesn’t mean to say that we are not listening to your current and new requests. These are important to us as our next moves are being planned and are based upon your honest feedback. So thank you for taking the time for trying our product, be it the simple but powerful website, the Android GeoMoby demo or even our fancy GeoQuest – Perth game for iOS devices.

We look forward to connecting with you in new and more exciting ways. Come visit us over at www.geomoby.com

-Zachary

Why Location-Based Mobile Marketing Is Hot?

Location-based mobile marketing is one of the most powerful ways to engage with a customer. Being able to engage with your customers wherever they are is why brands have put so much attention on a 2013 mobile strategy.

As mobile technology continues to evolve, so do the needs of the mobile consumer. Contextualisation and relevancy are key and research has shown that the majority of consumers want location-based content delivered to them and are more than happy to provide personal information if it translates into more personalised communication.

A recent article from Business Insider shows that although privacy and mobile phone location data are becoming increasing concerns for consumers and legislators, women are so interested in receiving relevant offers while they are out shopping that they are willing to make concessions to get them. In fact, 47 per cent of women would share their location information in return for a $5 store credit. Make that a $25 in-store credit and the percentage of women who would volunteer their location increases to 83 per cent.

It is absolutely crucial that the messages being sent to users throughout a location-based marketing campaign are adding value for the user. Making this wrong and that’s when location-based offers just turn into spam and users become annoyed. The messages sent to users need to be thought out thoroughly, as with any other marketing campaign.

Right, now how are we going to get these targeted messages? Simple, just analyse user behaviour within the app. GeoMoby’s SDKs allow you to send to our rules engine some filters that will be use to send out relevant information to users who are in the right location at the right time.

It’s essential that businesses segment their database based on user preferences and use these criteria to tailor messages sent to their mobile users. This good practice leads to higher conversion rates.

mobile-infographic-consumers-wants

According to a new study from Verve Mobile which tracked results of over 100 Verve mobile marketing campaigns between January 2012 and March 2013, “casual dining” merchants reported significant increases in click-through rates and sales after deploying location-based ads to nearby consumers.

Location-based mobile marketing promises the sky: high conversion rates, surgical targeting, and rich consumer profiles.

local_mobile_marketing_exploding

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How To Use Geofencing The Right Way?

@GeoMoby, we are talking a lot to our customers. And we learn a lot from them, especially when they are asking good questions! One of them is “how to use geofencing the right way?”.

First, the basics: A geofence is a virtual perimeter set around a particular real-world geographic location.  For example, when setting up a geofence, you could define an area within a certain radius of a location and trigger alerts whenever a device enters or leaves that geofenced area.

Imagine now how you can use geofencing:

  • around a special event such as a music festival so you can get customers in a buying mindset based on there surroundings.
  • around or in shopping malls for flash events such as a “30mn special offer” on a specific product
  • around movie theaters and set your message so that your customers will receive special offers from bars and restaurants nearby right after the movie.
  • around sporting events for purchases inside the venue during the break.
  • around bus or train stations for coffee shops to offer morning specials for customers on their way to the office
  • around landmarks for a Tourism application that provides information about historical monuments when you are right in front of them
  • wherever else you want!

Hyperlocal context and call-to-action messages are key in making marketing messages relevant. Location-based advertising lifts response rates with relevancy! Sure you are like us and you hate spams so that’s what we are doing: we are thriving to get rid of unwanted messages.

Geofencing is most effective when it is done a certain way. For instance, it’s unwise to send a promotional text every time a mobile device enters a geofence; this could potentially flood customers with marketing messages and become an annoyance rather than useful information or offer.

We should always use the geofencing  technique as part of a well-defined marketing campaign. For instance, a pub can push a message to customers within a geofence at the time they are heading back home with a “need an after work break?” message with 2-for-1 drinks.

To do so, you should create a call-to-action message that generate interests and pick the right spots for your geofences so that you can drive foot traffic to your store, improve customer loyalty and increase repeat business and ROI.

Creating a 1000m radius geofence around your business does not make sense. According to Business Insiderthe closer users are to a business, the more likely they are to click through a mobile banner ad for that business or go to the store.  While increasing brand awareness for the large advertisers does work on mobile, small businesses are losing a huge opportunity to find new customers easily.

geofencing_business_insider

Our solution allows you to create and manage your geofences and call-to-action messages in real-time in just a few minutes. If you are a developer, you can use our API to connect to our system from your own backend. It is as easy as that!

We do even better: you do not even need to open your application or see a mobile banner: with our push notification system, we bring you the most relevant-targeted messages exactly where and when they are useful to your customers.

Why do we think our solution is better? You can read Mobile Apps vs Non-App.

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We are in Beta Test !

We are launching a new technology platform that will allow offline retailers to engage with their customers in a totally different way. The GeoMoby solution enables businesses to connect with their customers through highly targeted and relevant offers in real-time. This means spam messages are totally eliminated, meaning improved loyalty from customers.

Using GeoMoby is like extending a virtual handshake and inviting smile to every customer that comes past retailers’ door.

Our unique patent-pending technology has solved one of the biggest challenges for others in the industry: battery drain. Further, it provides a unique data contribution to the retail sector, with a database of aggregated and anonymous customer data profiles based on real-time customer behaviour.

At GeoMoby, we believe that good analytics are vital for any industry. For us, its equal parts challenging and exhilarating to ensure our customers are able to make the best marketing decisions for their money.

We are currently seeking early adopters to test our plugin on Android apps. Please contact us on contact@geomoby.com if you are interested!

Mobile Apps (Notification) vs Non-App (SMS)

There is a lot of confusion around App-based Geofencing and Network-based Geofencing. Each of them has pros and cons and we would like to bring our own experience and clarify a few misconceptions.

According to a recent xAd report, Geofencing has become the most popular location-targeting technique and is used in 55% of location-based advertising campaigns. To date, you have 2 options to create a geofence:

  1. You can build an app-based geofence that requires you have an app to access GPS data.
  2. You can build a Network-based Geofence that uses carrier location data and you do not need an app to make it working.

We used to see the following comparison table between the 2 methods:

SMS_vs_push_comparision

Main cons for mobile app geofencing seems to be adoption, customer reach, battery life and cost.

Here is now how we have addressed those issues:

SMS_vs_push_comparision_geomoby1. Adoption

Often, we hear that we need to download an app to make our technology working. That is true. But having an app is also key for us as it will provide much more information about consumer behaviour therefore better relevancy in the messages sent.

Furthermore, it will allow your mobile users to make some changes in their preferences on-the-fly and better interact with the other features in the app such as mobile payments, augmented reality…

Most of our customers already have an app or are building one that will be fully integrated with our real-time geofencing solution. To summarise, as long you understand the value of the app, having to install does not seem to be an issue at all.

2. Customer Reach

Clearly, we are not sure why this is a problem…

Smartphone owners are now a solid majority of U.S. mobile subscribers at 61% according to Nielsen. Smartphones became the dominant mobile device in the U.S. in March 2012. Australia’s smartphone penetration rate has maintained its momentum, now at 65% according to Google. It’s up from 52% in 2012 and 37% in 2011.

As a mobile user has to opt-in to use the geofencing service anyway, there is no difference whether she does it in an app, on a web-app or in-store.

3. Battery Life

This is the biggest problem raised by Network-based geofencing enthusiasts. They are right: it is really difficult to create a real-time tracking system with no significant battery drain.

It took our development team almost 1 year to develop and optimise our algorithms. But hey! We did it! Forget the battery drain and focus on your geofences and marketing messages: we did all the hard stuff for you :-) .

4. Accuracy

For Network based geofencing, accuracy depends on a number of factors, including whether the SMS subscribers’ wireless carrier supports the use of A-GPS location capabilities, which are extremely accurate in outdoor environments, to less accurate options for mobile phones that use G-CID, Cell ID and Enhanced Cell IDs, which will produce a mobile geofence location accuracy ranging from one to five city blocks, or 100 – 5,000 meters.

A Mobile app has access to a large range of sensors and location providers to calculate your position: Wi-Fi signals, GSM Towers, Bluetooth, Accelerometer, GPS and even light and sounds! Our solution use a combination of the most common ones and minimise the use of GPS in order to save your battery. Our benchmarks show an average accuracy around 25 meters indoor and outdoor in urban and suburban areas.

5. Cost

Cost of building an app may vary according to technical and functional requirements.

According to a very good article from AppMuse:

Alex Ahlund, former CEO of AppVee and AndroidApps, and later an advisor to Appolicious, wrote a guest blog article about app sales on TechCrunch.  According to that article, a survey of 96 mobile app developers showed the average cost to develop an app was $6,453.  An article on OS X Daily about iPhone Development Costs reported that the development cost range for “small apps” is $3,000 to $8,000 and that “more complex or recognized brand apps” can cost $50,000 to $150,000.  A well-written article on PadGadget.com explored The Cost of Building an iPad App and suggested the development costs (as compared to design and other costs) range from $12,000 to $150,000 or more.

The cost of developing an app needs to be balanced with the expected ROI you’ll get from it. With geofencing techniques used correctly, it can double the ROI on your marketing campaigns, increase the loyalty of your customers, and reduce operational expenses.

Application development and maintenance costs can be avoided by companies whose needs can be met instead with software-as-a-service (SaaS) offerings. We are such a company: our solution sits in the cloud, is easy to implement, cost-effective and can help meeting your marketing goals. Just give it a go now!

6. Rich Analytics / Rich Targeting

You probably already noticed it in our comparison table, but we have added Rich Analytics and RichTargeting as some key advantages of mobile app geofencing. Indeed, your mobile app can help you collecting and analysing actionable data: purchase habit, latest locations visited, who are your most viral users, unusual spending patterns etc etc.

With our rules engine including demographics and user preferences criteria, you can now get enough information about your most loyal customers to send them a highly personalised message giving an incentive to stop in when they are near your store to make a purchase on their favorite products/brands or alert them exactly where and when it is useful for them.

The ability to send a message based on real time geolocation is very effective but making a message even more relevant to the customer will make it even more appealing.

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The Marketers’ Holy Grail

Marketers' Holy Grail

Marketers’ Holy Grail

The Holy Grail for marketers would be the ability to deliver the right message to the right person at the right time and place. At GeoMoby, we are developing such a platform. We do believe that we can improve user experience and increase retailers’ ROI in the same time.

The benefits of such technologies are really compelling. Last year, PlaceCast performed some tests using geofences around retailers location and results are outstanding:

  • 50% of consumers visited a location after receiving a notification and rich branded offer
  • 22% made a purchase in store

For information, marketing email conversion rate is around 1% not 10% as for proximity mobile marketing.

However, adoption of this technology by retailers is slowing down by 3 factors:

  1. Privacy: App users are required to opt-in for location services but once opted in, will the app persistently log users’ location? GeoMoby provides a clear examples about how to implement opt-in/opt-out process using our solution. Furthermore, we are only tracking location when users are around geofences.
  2. Battery Life: This issue has been around for quite a long time now. A solution that relies heavily on GPS will significantly impact device battery life. Our GeoMoby plugin  has been designed to prevent battery and bandwidth drainage. Our patent-pending technology now allows you to bring location-based services without draining your battery, and it works in real time!
  3. Check-ins Accuracy: how to make sure that your users are in your store or near your store? Well, our solution already provides great accuracy results but we also provide a check-in system using Near Field Communication and QR code technologies. Conversion rate and trends (# of notifications sent / # of check-ins) are the first key analytics available on our platform.

Our platform addresses the above concerns and provides a very powerful tool for retailers to engage with their customers therefore increase loyalty, revenue and improve ROI.

Not convinced yet? Contact us and ask for a free trial: contact@geomoby.com.

Google’s new location APIs for Android

New Google Location APIs

New Google Location APIs

At GeoMoby, we are working hard on our algorithms to minimise battery and bandwidth consumption and we have developed a unique solution that meets good location accuracy with minimum battery drainage.

We are leveraging the latest version of Android and iPhone technology and when these technologies improve so do ours!

Three new location APIs were announced at Google I/O on 15 May 2013. This is great news for us as this would make our solution even better! Google has three broad goals regarding location: Power, accuracy and coverage.

Googlers Waleed Kadous and Jaikumar Ganesh walked developers through the now-live location API improvements that the company has released for the Android platform. Here are why this is exciting news.

Fused Location Provider

 The Fused Location Provider rewrites the algorithm by which sensors take in data, which will help mobile devices more quickly find the location of users. Also, a new low-power “finding solution” will apparently draw less than 1% of battery life per hour, while in use.

Developers will have access to three levels of location-information priority. Keep in mind that the more accurate your location data, the more power you are using.

  • High Accuracy:  5 second check interval, consumes 7.25% per hour, accurate to within  around 20 meters, uses GPS when outside, and WiFi when inside.
  • Balanced Power: 20 second check interval,  0.6% battery usage per hour, and accurate to within 40 meters. This method is what it appears that Google envisions as a way to bring location into a host of new applications, without sacrificing end-user device satisfaction.
  • No Power: No poll interval, no power consumption, accurate to within around one mile.

Geofencing

The new geofencing API will allow for 100 geofences per application. A function by the name of addProximityAlert() already exists, but it drains around 8% of battery life on a phone per day. The geofencing function — addGeoFences() — will use around two-thirds less, or around 2.4%.

Our solution use a unique approach and does not need to use the API, so it does not drain your battery!

Activity Recognition

The Activity Recognition API will help users track their physical activity, whether they are in a vehicle, on foot, still, or on a bicycle.The new API uses the accelerometer to discern the type of transport so no GPS is required.

These 3 APIS are truly an amazing news fro GeoMoby as they will improve our services and increase user experience. We are thrilled to incorporate the APIs in our next release.